STARTING A BUSINESS 

ACTUALLY®
FOUNDATIONS

Our flagship programme, designed to give you everything you need to create a thriving purpose-led business and impactful marketing that your ideal clients can’t ignore.

If you want to make a difference AND make a fabulous living, build your business on solid foundations!
 STARTING A BUSINESS 

WELCOME TO
ACTUALLY®
FOUNDATIONS

Congratulations and Welcome!

You've taken the first step towards creating the foundations for success in your business and your marketing. Getting these foundations in place is THE key to achieving your business dreams and enhancing your impact.

So let's get started. 
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START WITH STRONG FOUNDATIONS

You want to make a difference AND make a living…


You want to spread the word about your vision…

You want to attract the RIGHT clients towards your work – people that you can truly be of service to…

You want your marketing to be fun and not to feel as though it is sucking all the joy out of your business…

You want to reach more people so that you can grow your impact but you don’t know where to start…

Here’s the answer…you put in place the foundations of ALL great businesses & marketing using the ACTUALLY® Building Blocks.   

1. Passion 2. Purpose 3. Priorities 4. Principles

5. People 6. Preparation 7. Products

8. Pricing 9. Positioning 10. Pathway

11. Planning* 12. Practicalities

I’ll let you into a secret…most business owners, coaches and consultants DON’T have all of these building blocks in place.

They are winging it. Guessing. ‘Spraying’ and ‘Praying’. Making it up as they go along!


And because they haven’t done this work, many of them struggle to PROMOTE their work or to GROW their business. They run from pillar to post, doing a hundred different training programmes, downloading thousands of ‘freebies’ looking for the magic bullet that will help.  

Here’s the thing: there is no magic bullet.But there is a simple solution: do the work on your foundations and build from there. 

With your building blocks sorted, you can create a purpose-led business that will thrive and grow!

With a proper base in place, you can actually ENJOY promoting your work with marketing that really works!

With solid foundations, you can reach for the stars – make your difference, make a fantastic living and change the world…with ease and fun! 

That’s why I created ‘ACTUALLY® Foundations’ – to help you to achieve your business dreams. 

I hope you’ll join me. 
*Please note that PLANNING is NOT included in Foundations.
This is covered within our JFDI membership and via our Annual Planning Retreat.

YOUR FOUNDATIONS MATTER

This programme is based on decades of experience in business, entrepreneurialism, marketing, campaigning and PR.

The concepts, ideas and principles that underpin this specific training have been tested in the real world and the content is consistently updated to ensure that this is the best foundational training for purpose-led entrepreneurs and changemakers on the market today.

This is not your average ‘online’ programme. 


Our aim is to ensure that you complete the programme and get the maximum benefit from it.

So we are with you every step of the way to offer advice and support – with weekly and monthly live sessions of Q&A, coaching and co-working to make sure you are on track to build fabulous foundations! 

Sheila Bregeon

I've found it's completely changed the way I'm thinking about my business, the client group I'm working with and my whole approach to work. My launch date is set and I feel absolutely on target and clear about my next steps. Very exciting!

WHAT you'll learn

You join the Foundations programme for six months, during which time you will access to the most comprehensive training to help you to:

 Connect with your passion – the driving force behind your business and the benefits and obstacles that your passion brings…

 Get clear about your purpose – your vision and mission – and how to articulate this in a way that inspires others and attracts those you most want to work or collaborate with…

 Develop 100% clarity about your business and marketing priorities based on where you are in the natural life-cycle of your business’ growth…

 Establish the guiding principles (or values) for your business and how they apply within your decision-making and your marketing...

 Identify, understand and truly connect with your people (your ideal clients) so that you know what they think, what they want and what they need from you…

 Develop your simplest possible business model of products that deliver for your clients and create a business that works for you…

 Understand how best to price your products in a way that truly reflects their value and makes it easy to communicate the benefits to the world…

 Develop positioning or messaging that explains what you do in a way that resonates with the people you are here to be of service to…

 Learn how to craft your pathway – your strategy – the key to unlocking your business dreams and marketing success…
 Get clear on the practicalities of setting up your business from the right legal structure to the tech you’ll need.

And much, much more. In short, you'll have the building blocks in place not only for GREAT marketing but for a GREAT business too!

Want to know more? Check out the Q&A at the bottom of the page or email talk@actually.world

THE ACTUALLY® DIFFERENCE

This programme is based on decades of experience in business, entrepreneurialism, marketing, campaigning and PR. The concepts, ideas and principles that underpin this specific training have been tested in the real world and the content is consistently updated to ensure that this is the best foundational training for purpose-led entrepreneurs and changemakers on the market today.
 
This is not your average ‘online’ programme. Our aim is to ensure that you complete the programme and get the maximum benefit from it. So we are with you every step of the way to offer advice and support – with weekly and monthly live sessions of Q&A, coaching and co-working to make sure you are on track to build fabulous foundations! 
By the end of the programme, you’ll have in place the building blocks for a great business and for marketing that will drive awareness, inspire followers, create raving fans and enhance your impact so that you can ACTUALLY® make a difference.

THE STANDARD PROGRAMME

(Six months access for: £1200 +VAT – payment plan available)

CONSISTENT SUPPORT

We know that there is a lot of cynicism out there about online programmes. But this is not a classic 'give us your money and then we forget you’ course! Just because this programme is ‘self-led’ – don’t think for a minute that you’re on your own. Team Actually is always on hand to help when you need us. We have set up the programme so that we can keep an eye on your progress and step in to provide encouragement, support and the occasional ‘nudge’ where necessary. Trust us, we’re with you every step of the way. We want you to succeed – because fulfilling our purpose is dependent on your success. 

HIGH QUALITY TRAINING

Specially recorded modules of training covering the core building blocks. Each module is divided into discrete chunks of content to avoid overwhelm, aid concentration and improve accessibility. As well as a printable workbook, every module comes with journalling prompts, reflective questions, and assignments – everything you need to absorb and apply the learning to your business. 

WEEKLY LIVE Q&A

Weekly live Q&A with our Founder – Sara Price. Draw on Sara’s 30 years of experience in communications, marketing, PR and entrepreneurship to get your questions answered as you work through the programme. 

MONTHLY COACHING

In our experience, working through your building blocks is going to bring some ‘stuff’ up for you. You’ll have realisations about where your mindset or beliefs may be holding you back from the success you deserve. That’s where the monthly coaching session comes in. Join Team Actually for laser coaching to shift your mindset and free yourself from those blocks. 

BUDDY CIRCLE

We want you to complete the programme, apply the learning and succeed! One of the keys to that is accountability which is why we will set you up with a ‘Buddy Circle’ – a self-led group to encourage and support you as you work your way through Foundations. Prepare to meet your new business besties. 

PRIVATE ONLINE FORUM

A private online forum for those undertaking Actually training – a place where you can share your assignments for feedback and get support from Team Actually and from other members of the community. 

MONTHLY CLINICS

If you’re struggling with an assignment and want more in-depth support than can realistically be covered in the weekly Q&A, why not come to the monthly clinic where Team Actually will help you to work through your challenges and get that assignment DONE!

SIX MONTHS ACCESS

Once you sign up to Foundations, you have six months access to all of the training and all of the live support mentioned here. We think that's ample time to get this work done but we also recognise that life happens. So if you need to extend, we allow you to do so for another six months for 50% of the cost of the original programme.

SO MUCH SUPPORT AVAILABLE TO YOU

At ACTUALLY® we believe that strong Foundations are vital to creating a business that grows and marketing that works. In this, our flagship programme we cover the ACTUALLY® Building Blocks from PASSION to PATHWAY to ensure that you have built the best possible base for your future business success.

By the end of the programme, you’ll have in place the building blocks for a great business and for marketing that will drive awareness, inspire followers, create raving fans and enhance your impact so that you can ACTUALLY® make a difference.

Here's an overview of what you get inside the course:

high quality training

Specially recorded modules of training covering the core building blocks. Each module divided into discrete chunks to avoid overwhelm. Plus printable workbooks, journalling prompts, reflective questions and assignments.

weekly live Q&A

A weekly call with ACTUALLY® Founder - Sara Price - a chance to draw on Sara's 30 years of experience in communications, marketing, PR and entrepreneurship to get your questions answered as you work through the programme.

monthly clinics

If you’re struggling with an assignment and want more in-depth support than can realistically be covered in the weekly Q&A, come to the monthly clinic where Team Actually will help you to work through your challenges and get that assignment DONE!

Monthly coaching

In our experience, working through your building blocks is going to bring some ‘stuff’ up - old gremlins and beliefs that may be holding you back.  Enter:  the monthly coaching session. Join Team Actually for laser coaching, shift your mindset & free yourself from those blocks. 

consistent support

'Self-led' doesn't mean you’re on your own. Team Actually is always on hand to help when you need us. We'll keep an eye on your progress & provide encouragement, support & the occasional ‘nudge’ where necessary. Trust us, we’re with you every step of the way.

private online forum 

A private online forum for those undertaking Actually training – a place where you can share your assignments for feedback and get support from Team Actually and from other members of the community. 

buddy circle

We want you to complete the programme, apply the learning and succeed! One of the keys to that is accountability which is why we will set you up with a ‘Buddy Circle’ – a self-led group to encourage and support you as you work your way through Foundations.. 

q&A library

No question left unanswered! We are constantly adding to our searchable Q&A Library to make sure you can always find an answer to any questions that may pop up for you as you progress through the programme.

additional resources

We believe in radical generosity here at ACTUALLY®, so when we believe one of our additional resources will help you to better understand and lay the foundations of a core building block we will give you access to it within the course player.

SO MUCH SUPPORT AVAILABLE TO YOU

At Actually® we believe that strong Foundations are vital to creating a business that grows and marketing that works. In this, our flagship programme we cover the ACTUALLY® Building Blocks from PASSION to PATHWAY to ensure that you have built the best possible base for your future business success.

By the end of the programme, you’ll have in place the building blocks for a great business and for marketing that will drive awareness, inspire followers, create raving fans and enhance your impact so that you can ACTUALLY® make a difference.

Here's an overview of what you get inside the course:

high quality training

Specially recorded modules of training covering the core building blocks. Each module divided into discrete chunks to avoid overwhelm. Plus printable workbooks, journalling prompts, reflective questions and assignments.

weekly live Q&A

A weekly call with ACTUALLY® Founder - Sara Price - a chance to draw on Sara's 30 years of experience in communications, marketing, PR and entrepreneurship to get your questions answered as you work through the programme.

monthly clinics

If you’re struggling with an assignment and want more in-depth support than can realistically be covered in the weekly Q&A, come to the monthly clinic where Team Actually will help you to work through your challenges and get that assignment DONE!

Monthly coaching

In our experience, working through your building blocks is going to bring some ‘stuff’ up - old gremlins and beliefs that may be holding you back.  Enter:  the monthly coaching session. Join Team Actually for laser coaching, shift your mindset & free yourself from those blocks. 

consistent support

'Self-led' doesn't mean you’re on your own. Team Actually is always on hand to help when you need us. We'll keep an eye on your progress & provide encouragement, support & the occasional ‘nudge’ where necessary. Trust us, we’re with you every step of the way.

private online forum 

A private online forum for those undertaking Actually training – a place where you can share your assignments for feedback and get support from Team Actually and from other members of the community. 

FORTNIGHTLY VIP circle

We want you to complete the programme, apply the learning and succeed! One of the keys to that is accountability - your VIP Circle will meet fortnightly and be led and facilitated by a member of Team Actually. Get ready for ALL the encouragement and support!

q&A library

No question left unanswered! We are constantly adding to our searchable Q&A Library to make sure you can always find an answer to any questions that may pop up for you as you progress through the programme.

additional resources

We believe in radical generosity here at ACTUALLY®, so when we believe one of our additional resources will help you to better understand and lay the foundations of a core building block we will give you access to it within the course player.

121 COaching calls

Two 30-minute 121 coaching calls with Team Actually at the beginning and end of the programme. Start as you mean to go on and finish capitalising on the progress made and the momentum you've gained throughout the programme.

VIP Mastermind

At the end of the programme, you will be invited to take part in a one-day VIP Mastermind session, led and facilitated by our Founder, Sara Price. Use this session to work through the biggest challenge you face in your business and marketing.

And so much more

We are constantly updating and adding to the resources we make available for our Foundations students - in response to your feedback. This is YOUR programme. We want to make sure that you are always getting what you need. 

Michelle Hall, Bloom Coaching

I would do Foundations again … not that I need to but it was the most useful, educational and insightful activities I've done since starting my business.

Caroline Doran, Deliver, Grow

I can see that this course is going to deliver SO much value. It is already exceeding my expectations and we are only in week 1!

but iS it right for me?

I believe that our Foundations programme is the perfect course for purpose-led entrepreneurs, business owners and coaches.

If you’re just starting out – it will help you to develop the basic building blocks that will give your new business, and your marketing, a solid foundation.

If you’ve been in business for a while, it will help you to fill in the blanks – those things that might be holding you back from achieving all that you want to.

But, before you decide whether or not to invest in Actually Foundations, I want you to feel sure that it’s the RIGHT decision for YOU.

That’s why I put together this questionnaire. It will take about five minutes and I promise, if at the end I don’t think this is the right programme for you, I will say so.


And of course, if you want to chat about the programme and how it might be able to help you, please just email the office to discuss your needs: talk@actually.world


My commitment to you – if we do have a call – is that I will not try and sell you something I don’t believe is right for you. And if I can’t help you, I will recommend someone who can.


Does that seem fair enough?

DOES IT WORK? 

We think this is probably THE best foundational training available on the market right now. But then again, we would say that, wouldn't we?

In case you're in any doubt, here's what some other people say about our work...

Harriet Waley-Cohen, Speaker. Trainer. Consultant.

This is literal gold dust, the whole course fee and time was worth it for this section alone. THANK YOU!

Denise Fowler, Property Developer

Honestly, Foundations were the biggest reason I pivoted my business and now I’m doing what I LOVE! Sara is just bloody amazing and this course will 100% set you on the right tracks to start (or continue) your business with the right foundations to really grow it. I would recommend that all businesses need this training as it’s key to your success. You won’t regret it!

George Gilbert, indieVelo

I came across this comment someone made about another podcast I did recently that I thought you might appreciate:
"George speaks so eloquently about what indieVelo is about it’s easy to see the core values throughout."
Would never have done any of this without ACTUALLY® Foundations!

Janet Smith-Harrison, Relationship & Wellbeing Coach

Doing the work on my building blocks gave me knowledge and understanding of what underpins a good business. But more importantly it gave me the confidence to believe I can make it happen. The support and expertise Sara gives on top of the content is invaluable in creating a vision and then understanding how to make that vision a reality.

Rebecca Jefferson, Human Nature

Foundations has provided me with so much vital insight for moving my business forwards. It's helped me to feel more confident that I’m doing the right things, and to focus my energy and time onto the areas which will move my business forwards fastest. 

Sara is a fantastic teacher. The programme is structured to give you what you need to move forwards in the way which works for you. And the shared learning alongside other people doing the same thing as you allows you to learn from their experiences too. There was a light bulb moment at almost every session. I highly recommend this programme if you want to build a new business or recharge the one you already have.

JOIN NOW

ACTUALLY® STARTING A BUSINESS:
THE FOUNDATIONS

YOUR INVESTMENT

STANDARD: £1200 + VAT 

(PAYMENT PLAN AVAILABLE)

The Foundations course is 'open access' meaning you can join and begin your six months within Foundations at any point. No need to wait..

It's time to ACTUALLY® Start Your Business...
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YOUR TRAINER

My name is Sara Price. I am a rebellious optimist! I refuse to believe that change is impossible and so I help purpose-led entrepreneurs to enhance their businesses and make their difference – so that together we can change the world!

I have been an entrepreneur for over a decade and I’ve spent more than 25 years in communications, campaigning and PR – helping some of the biggest brands in the world from Kellogg’s to Avon. I’ve advised charities and campaigning groups as diverse as SheDecides and UNICEF. Once upon a time my team and I also raised $1 million for a start-up space mission in just 25 days with a budget of $0!

Here’s what I know for sure: there’s no mystery to building a successful business. And there’s no magic wand that will solve your marketing problems. You need solid foundations and a grasp of the basics plus a lot of hard work. 

I would like to help you. Why? Because I believe in the power of purpose. I believe in hope and optimism. I believe that businesses can be a force for good in the world and we can use them to make a difference.

I believe that each of you, stepping up and speaking up, will help to create the change we need to see in the world.

And helping to make that to happen – helping you to fulfil your purpose with JOY – that’s my purpose. 

So let me help you to build your impact business and promote your vision for the world. Let me help you to have a bigger business and a bigger impact. And let’s fulfil our purposes together.

Let’s ACTUALLY® make a difference & change the world!
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FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

Kathy Coleman, Counter Culture

I gave a designer the output from my assignments for the Vision/Purpose, People, Priorities and Positioning modules and talked her through them. Today she came back to me with a brand mood board which really blew me away. I really loved what she had done, it feels like it captures the essence of my work and the company I am creating and I would never in a million years have described or chosen the colours myself. She told me “you made it really easy Kathy, the stuff you sent across was brilliant in terms of understanding what you do and what you want to achieve”. This is the third time I have had branding work done over the years and it was never like this before. I can’t thank you enough for helping me define my business in this way. This Foundations course totally works!

Susanne Finlay-Bearblock, Founder, Sustainability Changemakers

It was a fantastic course, Sara Price. You are a great presenter, are well prepared, listen to your students and adapt/add in extra content when you see that we will benefit from it.

what if my foundations are fine?

What if you've done all the work on your foundational building blocks and your marketing still isn't working?

OK. First, don't panic. Second, ask yourself this: when it comes to marketing your business are your playing to your strengths? Or are you trying to squeeze your super star-shaped self into the square hole of a marketing strategy not designed for you? Are you doing what some online marketing guru - who has never met you - told you was THE thing to promote your business? 

That won't work. You'll feel uncomfortable and inauthentic. And that is how you will come across. 

Instead, find out what your Marketing Superpowers® are and build your marketing based on them. 
 
What a relief!
© Actually 2025

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